Archive for 'web squared . . .'
What do McDonald’s, Apple, Starbucks and MTV Have in Common?
What do many of the most successful companies over the past 5o years have in common, other than success? A lot, I would imagine. But, I am focused on one aspect of their business model. If you wanted to teach people how to create a successful company model in today’s world, a good place to [...]
Full StoryThe #1 Thing Businesses Can Do To Get Involved In Social Media? Ask Your Spouse.
Businesses everywhere are grasping to find a place, a role, in social media. I am sure it is a topic in the board rooms, and marketing departments of some of the largest companies around. They are asking how they can get involved in social media and how it can help their businesses. Perhaps they are [...]
Full StoryDo Businesses Get Social Media Yet?
Has social media peaked for business, or is it just now getting recognized as a powerful tool in commerce? I hear people say that it has been around for some time, and is old news. Yet, I run into businesses every day that have no idea what it really is, or how important it can [...]
Full StoryIts People, Not Products, Stupid
Today more than ever, people are what matter; not products and trends. Companies, slow to catch on to the changing world in front of them, are just now starting to figure this out. They have traditionally been more accustomed to dictating that world, not responding to it. It wasn’t long ago when the latest trend drove everything. And [...]
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